Organization management tool
Configuration at its finest
COMPANY
SwiftConnect
ROLE
Lead Product Designer
YEAR
2023
Problem
The onboarding and management of new customers are causing significant delays and pressure on the team. Our internal tool, ConfigCloud, lacks features that allow Implementation Engineers and Customer Success Managers to handle these tasks independently. Currently, these processes rely on queries and backend development, which only a few engineers can perform, creating a bottleneck.
Team & Timeline
Myself, Product Manager, 4 Engineers, 1 QA / 3 months
Background
SwiftConnect enables Enterprises and Landlords to unify their building access systems into a single ecosystem. This requires integrating various systems and software, a complex process that demands significant manpower from our team.
Process
Research & Planning
Conducted market research crossed with internal and industry data to identify user needs and most common educational categories to defined target audience segments and outlined key product features.
Design strategy
A simple and elegant design focusing on functionality, efficiency, and enabling to user to better themselves in a empathetic and safe space.
Development & Optimization
Create and map a decision tree for our different personas and educational categories allowing us to collect data and learn from our users to be able to better tailor the experience for the user with time and provide better recommendations using more advanced AI models.
Solution
The resulting AI-powered educational platform offers a seamless user experience, allowing individuals to develop essential skills as adults and parents following our 3 product pillars; Assessment, Practice, and Engagement.
Onboarding
Allow users to create and manage their profiles to learn how we can help them and assess their needs allowing us to associate them to a persona and build a recommendation
Home screen
Designed to make your learning simple! Recommendations are set and tailored to your assessment and interests, supporting your growth and education in emotional health.
Learning made easy
Enable users to track their progress, continue from where they left off or allow them to explore new skill opportunities.
Diving into a course
Courses are designed to focus on a specific skill within a educational category. Users have a clear understanding of the break down of courses, its lessons and time that can be dedicated to each chapter. Lessons can be anything from an informal video, audio snippet from a podcast and even a interactive assessment that allows you to learn in real time through scenarios and feedback!
Practice makes perfect
A combination of assessment questions, interactive scenarios with empathetic feedback, educational support and gamification allows to be supported and engaged throughout the learning experience. The purpose is to not judge but to educate will building trust and security with our users.
Here is an example of a chapter where Alex would like to work on his emotional regulation skills. We start by assessing his needs and situation to better dynamically tailor Alex's learning experience based on the responses he's provided! Once the scenario is generated, by understanding Alex's responses, we can not only provide real time feedback, but also alter our recommendations based on his answers and progress throughout his educational journey.
Congrats, you've completed your lesson 🎉
Lesson is complete and the user is one step closer to their goals! Along with completing the lesson, the user has a summary of what that have learnt, how to put it in practice, what elements to focus on and finally a recommendation based on our assessment and knowledge on the user. This encourage the user to keep on learning with a sense of pride and acheivement.
Results
Here, the outcomes and achievements of the project are highlighted, including next steps for the product and business.
Investment
The product strategy and design's successfully aided Curious Neuron in getting investments and partnership with a leading mental health tech company as well as Canada's largest university specializing in mental health.
Positive User Feedback
Opportunity to speak to 20 current Curious Neuron subscribers of different age, gender and martial status. High user satisfaction ratings and positive reviews highlight the app's intuitive interface and empathetic feedback. 18 of the users felt confident in using the platform to help with their parental journey.
Product strategy
The app quickly gained traction among individuals and the industry. The short term goal is to learn for users and gradually add more categories and skills to the platform to gather a better understanding of the demographic and different personas. Long term, objective is to grow the app to parents with children with disabilities like learning or physical. The platform will aim to also grow in helping children as it helps parents.